PR Manager — iGaming (B2B/B2C)

Описание

This role involves monitoring the company's online presence, managing reputational issues, and coordinating PR and marketing activities within the iGaming sector.

Responsibilities

• Monitor online mentions of the company, its affiliate programs and brands across B2B and B2C channels
• Manage negative coverage and reputational issues in collaboration with the Legal team
• Manage brand presence on forums and social media, monitor reviews and discussions about winnings and payouts, and respond to negative feedback alongside Support and SMM
• Maintain an active presence in B2B communities, including Telegram chats and conference social media channels
• Secure placements on review websites and manage free directory listings
• Write and distribute press releases for B2B and B2C audiences
• Develop email marketing copy and campaign concepts together with the Brand Manager
• Manage and update the company’s website blog
• Oversee SEO activities for B2B websites and coordinate with the SEO team
• Prepare technical briefs for website updates and fixes, and oversee the ongoing operation of B2B websites
• Coordinate submissions for industry awards
• Collaborate with Analytics to evaluate PR and marketing performance through dashboards, end-to-end analytics and ROI reporting

Requirements

• Experience in PR, content or reputation management, preferably within iGaming or affiliate marketing
• Familiarity with industry review platforms such as AskGamblers and Casino Guru
• Strong writing and editing skills in Russian and English
• Basic understanding of SEO and email marketing
• A structured approach, strong attention to detail and consistency in handling recurring tasks
• Proficiency with task management tools and the ability to work with data
• Strong communication skills and the ability to coordinate tasks across teams

We offer

• Fully remote format
• Competitive compensation aligned with the level of responsibility
• Opportunity to work with active products and directly influence business growth
• Professional team and well-established processes
• 21 working days of paid vacation