Sr Product Marketing Manager

Описание

Offchain is looking for a strategic, hands-on Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions building programmable finance. This is a full-stack role, working closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev's footprint with both crypto-native builders and enterprise buyers.

Responsibilities

• Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature
• Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement
• Run content, search and lifecycle programs
• Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies
• Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards
• Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts
• Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities

Requirements

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
• Strong copywriting and storytelling skills - able to distill complexity into clarity
• Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
• Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
• Comfort navigating ambiguity and solving open-ended problems with structure and insight
• Daily AI tool user who can build simple agent workflows or automations
• Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies

Nice to have

• Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

We offer

• Salary: $112,000 - $188,000
• Remote-first global workforce + NY office
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Wellness stipend
• Home office set up / ergonomic equipment program
• This role cannot be performed in California, or Colorado