Описание

This role involves leading Pavilion's marketing function to drive growth in new membership bookings, renewals, and new products, overseeing product marketing, lifecycle marketing, performance marketing, digital and web experience, and sales enablement.

Responsibilities

Translate business goals into marketing priorities, initiatives, metrics, and a resourcing plan
Work with executive leadership to agree on priority offerings and audiences
Hold executive peers accountable for agreed goals and commitments
Build confidence and motivation within the team through clear direction, realistic workloads, useful feedback, and recognition of results
Create an environment where a best-in-class marketing team can propose ideas and question assumptions
Develop team leaders across product marketing, lifecycle, performance marketing, and sales enablement
Set responsibilities and recommend hiring or agency support based on business needs
Establish a regular review of bookings/other performance with leadership, Finance, and RevOps
Maintain a shared definition of bookings and dashboards that distinguish cash collected from pipeline or unpaid commitments
Expertly weave in and out of strategic leadership and pushing things forward
Own the marketing plan and budget against agreed targets, with clear contributions from new member acquisition, renewals, and B2B efforts
Lead performance marketing across paid media, SEO and AEO, and event acquisition
Evaluate strategy and results with the expertise of someone who has built and run these programs directly
Allocate spend based on cash bookings, acquisition cost, retention, and payback
Assess how pricing and discounts affect conversion and the value of each booking
Test new channels to reach GTM professionals globally, with clear criteria for expanding, revising, or stopping an investment
Set priorities for AI agents and automated workflows in areas such as content production, segmentation, reporting, and lead scoring
Bring specific examples of tools or workflows you have built or deployed and their measurable effect on cost, output, or performance
Equip the team to use these tools responsibly, with clear ownership and review of customer-facing work
Measure whether adoption improves results or saves meaningful time
Lead lifecycle programs that improve activation, engagement, upgrades and renewal bookings, using member behavior and cohort performance to guide decisions
Partner with MemberSuccess and Program Managers on onboarding, nurture, and milestone communications, with clear ownership of renewal outreach and member handoffs
Build referral, upgrade and win-back programs, and use member feedback to address barriers to continued membership
Own lead nurture series and various conversion-focused lifecycle flows to aid in demand capture
Lead Product Marketing, including Growth Product (CRO) across Pavilion's offerings, defining audiences, positioning, and the reasons to buy or renew
Clarify the relationship between membership, education, events, and team solutions for prospective customers
Develop go-to-market plans for courses that are sold both standalone and as part of membership
Own B2B marketing strategy and execution for Learn courses sold in bulk, including buyer messaging, demand generation, and support for team and company purchases
Align with Sales on pipeline quality and conversion to cash bookings
Lead the sales enablement team responsible for direct follow-up with prospective members in the final stage of their decision
Set lead prioritization, follow-up standards, and handoffs between marketing and member-facing teams
Equip the team with relevant messaging, member proof points, and responses to common objections
Manage Synapsa and 1Mind playbooks and responses to ensure consistency and quality control for the brand
Track conversion to paid bookings and use findings to improve campaigns and outreach
Agree pricing and discount guardrails with leadership and Finance
Lead Pavilion's brand presence across web, social, events, and content, with consistent messaging and brand identity
Oversee thought leadership, PR, and storytelling grounded in member outcomes
Work with Learn and Community to surface member success and insights
Establish a clear role for community content and executive thought leadership, including Sam's personal brand, within the broader marketing strategy

Requirements

Senior marketing leadership experience with responsibility for strategy, budgets, and commercial results, including meaningful experience in membership, community, or subscription businesses
A record of setting priorities with executive leadership, challenging assumptions constructively, and securing the decisions and resources needed to deliver against goals
Experience building team confidence and developing managers, with concrete examples of changes in team performance and ways of working
Demonstrated performance marketing expertise, including direct experience building and running paid, SEO, or other acquisition programs and managing agencies or contractors
Proven success in product marketing and lifecycle marketing, including positioning, launch planning, and renewal programs
Strong content and communications judgment
Fluency in marketing analytics, cash bookings, and budget management
Practical experience building or deploying AI agents and marketing workflows, with the ability to explain the tools used and their measurable impact

Nice to have

Familiarity with event marketing and community storytelling in a global business serving GTM professionals

We offer

Competitive salary + performance bonus tied primarily to agreed bookings targets
Stock options in a profitable, mission-driven company
Comprehensive health benefits and professional development budget
Flexible, remote-friendly work environment
Access to Pavilion membership and education
Salary range from $250,000 to $275,000

Hiring process

First 90 Days: Assess bookings performance, agree bookings targets and business priorities, establish team responsibilities, address immediate gaps in conversion and renewal programs, begin practical AI and process improvements with defined measures of success
First Year: Deliver against agreed bookings targets, improve acquisition efficiency and conversion to paid membership, strengthen renewal performance, clarify positioning across offerings, foster a team with stronger confidence and clear ownership, achieve measurable returns from AI tools and workflow improvements