Brand Marketing Manager

Описание

Join BGaming as a Brand Manager and lead the execution of a bold global brand strategy. You’ll manage a high-performing team, work closely with the CMO, and bring creative campaigns to life while strengthening the company's presence across international markets.

Responsibilities

• Lead a cross-functional squad (SMM, PR, Events) and collaborate closely with CMO, Product Marketing, B2C Marketing, and B2B Marketing streams, as well as product and business units to drive effective brand initiatives
• Drive quarterly planning, OKRs, and sprints for the Brand stream
• Own and optimize budget and performance reporting
• Guide onboarding and development of new team members
• Review brand team activities and ensure alignment with the overall brand strategy
• Run large-scale campaigns across key markets (global + regional)
• Manage brand presence at top-tier expos and flagship events
• Launch high-profile partnerships with influencers and brands
• Coordinate production of content (video, case studies, social assets, UGC)
• Ensure all outputs reflect the brand’s tone, look, and strategic goals
• Prepare reports and analyze completed campaigns and projects, delivering insights and recommendations for future initiatives
• Craft and evolve BGaming’s brand voice and key messaging
• Collaborating with the PR manager to develop and implement PR strategies, ensuring they align with the brand vision and strategic goals
• Drive brand communications by actively applying bold storytelling, integrating thought leadership, product expertise, and creative formats across all channels
• Set strategic goals and business objectives for exhibitions and offline events, aligning them with overall brand priorities
• Define key messages, positioning, and creative requirements for booths and event communications
• Collaborate with Event and PR teams to align event goals, messaging, and success metrics
• Lead annual event planning, oversee budgets and reporting for event initiatives

Requirements

• 4+ years of experience in Brand Management, Creative Strategy, or Communications
• Proven experience leading or mentoring teams, with a desire to grow in leadership
• Strong project ownership skills with an eye for creative and strategic detail
• Track record of successfully launching 360° campaigns in English-speaking markets, with measurable results
• Experience managing creative projects end-to-end — from briefing designers, copywriters, and video teams to reviewing and refining final outputs
• Comfort with data-driven planning (KPIs, OKRs, post-campaign analysis)
• Language proficiency: Russian and English – Advanced

Nice to have

• Experience managing brand presence at major international expos (e.g., ICE, SiGMA, SBC)
• Experience launching brands or leading rebranding projects
• Background in influencer marketing or celebrity collaborations
• Strong creative direction skills (briefing designers, agencies, creative studios)
• Previous experience in iGaming, online entertainment, or fast-paced tech industries

We offer

• Work where it suits you: from home, the office, or a mix of both
• 100% paid vacation and sick days, plus extra days off
• Medical insurance and mental health support
• BCoins for internal rewards and fun perks
• Budget for professional development, certifications, and language courses (English and Polish)
• Hackathons, team events, and legendary parties
• Kids’ camp for BGamers’ families
• Referral program with real rewards