Chief Marketing Officer
Porta RaiBelgrade и ещё 1 городВ офисеот 8 летПолная занятость
CRMDigital MarketingGoogle AdsMeta AdsGA4Lead GenerationGTMCMOPaid MediaProgrammatic AdvertisingCAPIMarketing Leadership
Описание
This role involves building the marketing function from day one for a 5-star condo-hotel. You will have full ownership of marketing, including strategy, team, P&L, and performance, reporting directly to the CEO and working closely with investors. The position is strategic in scope but requires hands-on execution.
Responsibilities
- Build the international lead-gen engine for HNW buyers (EU, MENA, CIS, UK)
- Run paid media hands-on: Meta, Google Ads, programmatic
- Set up tracking and attribution (GA4, GTM, CAPI, server-side), CRM and automation
- Lead brand positioning, content, SEO/AEO and sales enablement
- Build and lead the in-house team and external agencies
- Build an AI-first marketing operation
Requirements
- 8+ years in marketing leadership, 5+ in digital for luxury real estate, hospitality or high-ticket international sales
- A track record of lead gen that converted into closed deals, backed by numbers
- Hands-on with Meta/Google Ads, GA4 and CRM (HubSpot, Salesforce or similar)
- Comfortable working at C-level and with investors
- Fluent English
We offer
- Building the marketing for a flagship Adriatic project from scratch
- A direct line to the CEO and full ownership of strategy, team and budget
- An international environment with exposure to senior investors
- Competitive compensation that matches the seniority of the role