Senior User Acquisition Manager

Описание

Estoty, founded in 2012 in Riga, Latvia, expanded with a second studio in Vilnius, Lithuania, in 2014, and is known as a creative video game developer with a keen eye for detail, crafting games across all platforms including PC, mobile, and VR.

Responsibilities

• Launch, manage, and scale UA campaigns across multiple networks, including Meta, Google, TikTok, Unity, Axon, Mintegral, and rewarded networks
• Own performance across different monetization models (IAP, Ads, hybrid) with full responsibility for results
• Manage and optimize large-scale advertising budgets with a focus on efficiency, scalability, and risk control
• Optimize campaigns using CPI, ROAS, LTV, retention, and payback targets
• Analyze large datasets to identify scaling opportunities, inefficiencies, and creative fatigue
• Make budget allocation and scaling decisions based on data, forecasts, and risk assessment
• Use AI / automation tools to support data analysis, forecasting, reporting, and optimization workflows
• Work with attribution and analytics tools (MMPs, SKAN, probabilistic attribution)
• Communicate with ad network account managers and external partners

Requirements

• 3+ years of hands-on UA experience in mobile games
• Proven experience managing and scaling high advertising budgets
• Strong track record scaling campaigns across multiple UA networks, including social and rewarded traffic
• Practical experience with Unity, Mintegral, TikTok, Meta, and DSP / rewarded networks
• Experience working with hybrid monetization projects (IAP + Ads); idle / arcade experience is a plus
• Deep understanding of UA KPIs and optimization logic
• Good knowledge of attribution systems
• Strong analytical skills and confidence working with large volumes of data
• Experience using AI tools for data analysis, reporting, or decision support
• Ability to manage
• Good command of Latvian and English for documentation, tool proficiency, and communication with team members and external partners

Nice to have

• Experience with automation, scripts, or internal UA tools
• Experience scaling campaigns to very high spend levels
• Strong understanding of creative structures, placements, and algorithm behavior

We offer

• Friendly atmosphere and smooth interpersonal relationships
• Opportunity to contribute to the creation of a new mobile game that will be played by hundreds of millions of people around the world
• Full-time 09:00-18:00 job position
• Full remote, Hybrid / Office, on-site
• Salary 1800 - 4000 (brutto) depending on experience