Описание

The Product Development & Marketing Manager is a hands-on product innovation marketer who will help shape what Nutrafol launches next. This role turns consumer insights, clinical science and market trends into new products and line extensions across dietary supplement and topical hair care portfolios, and guides them from early concept through stage-gate development to launch and beyond.

Responsibilities

Own the competitive landscape from the product perspective, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging across supplement and topical hair care
Build and maintain a centralized competitive intelligence hub, including product benchmarks, claims and ingredient matrices and pricing architecture, that serves as the single source of truth for the team and cross-functional partners
Support the Sr. Manager and Consumer Insights team to bring consumer research together with competitive and product intelligence, organizing the combined view into clear opportunity assessments and product recommendations
Deliver regular competitive readouts that flag threats and whitespace, and use them to inform the innovation pipeline and roadmap
Build compelling business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts and margin targets, to secure stage-gate approval
Execute the stage-gate process and all deliverables for assigned projects across supplements and topicals, from ideation and concept through development, commercialization and launch
Write product, creative and copy briefs, defining the target consumer, benefits, claims ambition, format and cost targets, grounded in competitive benchmarks and product differentiation as approved by leadership
Develop product claims in partnership with Formulation and Clinical & Medical Affairs, grounded in how ingredients and studies support efficacy
Own product claims through Regulatory and Legal review to final approval for packaging, marketing and launch materials
Drive feasibility reviews with Packaging, Operations and Supply Chain for each concept
Confirm it can be manufactured, scaled and hit target cost of goods (COGS) and margin before each stage gate, and resolve any issues that would affect launch timing, raising risks to leadership as needed
Develop product positioning, value propositions, naming direction and core messaging that set new launches apart from the competition, aligning with senior Product and Brand leadership
Shape claims strategy in partnership with Clinical & Medical Affairs and Regulatory, ensuring structure/function and cosmetic claims are compelling, substantiated and compliant with FDA, FTC and NAD guidelines
Support development of new product assets that communicate efficacy and results (clinical before/afters, certification content, testing content, etc.)
Build integrated go-to-market plans with Brand Marketing, Growth, Retention, Retail and Professional teams, tailoring launch strategies by channel and audience
Brief Creative, Copy and Packaging teams on launch assets that communicate efficacy, including clinical before-and-afters and testing content
Partner with Education to create sell-in materials, product training and FAQs for retail partners, healthcare professionals, stylists and Customer Experience teams
Collaborate with Medical Affairs to ensure clinical and scientific validation is reflected accurately in marketing communications
Track post-launch performance against defined KPIs and competitive response, sharing learnings and recommending adjustments to positioning, claims or assortment
In partnership with the Sr. Manager, identify opportunities to strengthen the existing portfolio through reformulations, line extensions, new formats and updated claims
Partner with Regulatory Affairs and Quality Assurance on compliance and product certifications for both dietary supplements and topical/cosmetic products
Proof packaging artwork and copy for accuracy, regulatory compliance and brand alignment

Requirements

5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses
Demonstrated experience conducting competitive analysis and product benchmarking, with the ability to organize complex market and consumer information into clear, actionable recommendations
Strong business acumen, including building business cases, forecasts and pricing recommendations
Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD), including taking claims through Regulatory and Legal review
Experience writing product, creative and copy briefs that drive clear, on-strategy work
Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language
Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment
Advanced Excel and PowerPoint skills
Excellent written and verbal communication and cross-functional collaboration skills

Nice to have

SPINS, Circana or Amazon data experience a plus

We offer

Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA/HSA program
401K with employer match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Free meditation app membership (Headspace)
Free monthly Nutrafol subscription
Pet insurance discounts and benefits
Salary Range: $120,000-$130,000 USD