Analytics Engineer 5 - Advertising Identity & Signals

Описание

The Ads Identity & Signals team is looking for an Analytics Engineer 5 to build and maintain data models, pipelines, metrics, and dashboards for identity graph construction, entity matching, and identity resolution. This role is foundational to the Netflix ads business, working on the graph and matching systems that recognize individuals and households across various signals and data sources, ensuring trust in campaign signals.

Responsibilities

• Design, build, and maintain the data models and pipelines that support identity graph construction, entity matching, and identity resolution across first-party and third-party signals
• Partner with data engineering and software engineering to productionize matching logic, ensuring pipelines are scalable, well-tested, and monitored for data quality and drift
• Build metrics, dashboards, and analytics that quantify match rate, match quality, coverage, and graph stability, and that surface anomalies before they affect downstream campaigns
• Work closely with data science to evaluate and improve matching algorithms, providing the clean, well-documented data and features needed to test and iterate on models
• Manage and evaluate the analytics relationship with external identity providers (e.g., Experian, TransUnion, LiveRamp), including onboarding new sources, validating match performance, and monitoring ongoing data quality
• Translate identity graph and matching concepts — nodes, edges, match confidence, deterministic vs. probabilistic matching — into clear, actionable insights for product, sales, and other non-technical stakeholders
• Collaborate with product and cross-functional partners to define identity requirements, evaluate trade-offs (accuracy vs. coverage vs. privacy), and prioritize roadmap work
• Communicate technical decisions, trade-offs, and results clearly to both technical and non-technical audiences at all levels of the company

Requirements

• 5+ years of experience as an analytics engineer, data engineer, or similar role working with large-scale data
• Experience working with graph data structures and graph-based data models (e.g., property graphs, graph databases, or graph analytics on top of relational/columnar stores)
• Familiarity with entity matching / identity resolution concepts — deterministic and probabilistic matching, fuzzy matching, blocking/candidate generation, and match quality evaluation
• Knowledge of, or direct experience working with, identity providers such as Experian, TransUnion, LiveRamp, or similar data/identity partners
• Strong SQL and Python skills, with experience building and maintaining production data pipelines
• Experience designing data models, metrics, and dashboards that make complex technical systems understandable to non-technical stakeholders
• Demonstrated ability to collaborate closely across data engineering, software engineering, data science, and product teams
• Ability to work independently, drive your own projects, and make compelling cases for prioritization
• Embodies the Netflix values while bringing a new perspective to continue improving our culture

Nice to have

• Experience with ad-tech identity concepts — cross-device identity, household graphs, cookie/ID deprecation, or media measurement
• Experience with graph databases or graph-processing frameworks (e.g., Neo4j, Neptune, GraphFrames, or similar)
• Familiarity with our ML/data stack (Metaflow) or comparable large-scale data tooling
• Experience working with privacy-sensitive data and an understanding of relevant data governance and privacy considerations for identity data
• Experience applying GenAI to boost developer/analytics productivity

We offer

• Annual salary range of $330,000.00 - $566,000.00, with compensation varying based on location
• Comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits
• Paid leave of absence programs
• Full-time salaried employees are immediately entitled to flexible time off