Описание

G5 Games is looking for an experienced Senior Product Marketing Manager to bridge players, marketing, and game teams, ensuring player insights shape every marketing decision. You will own two strategic tracks: driving the full lifecycle of new game launches and building the marketing strategy for the internal game store.

Responsibilities

Develop and execute go-to-market plans from concept through global rollout (MVP/test launch
soft launch
global)
Define target audiences, player personas, and positioning & market pillars for new titles
Assess marketability early
design and run pre-production experiments to validate concepts before development begins
Set and track performance KPIs at each stage of the game lifecycle
Coordinate marketing asset creation across UA, creative, ASO, and comms teams to ensure consistency
Build and execute the marketing strategy for the internal game store (Big Fish / CrazyGames-style platform)
Grow the platform's audience: acquisition, engagement, and player lifecycle communications
Manage portfolio-level promotions
featuring strategy, editorial calendar, seasonal campaigns
Collaborate with game teams to curate and merchandise the catalog effectively
Research market trends and identify growth opportunities across genres and geographies
Build and maintain player personas for current and new games
Translate data and player feedback into an actionable marketing strategy
Act as the point of contact between the marketing department and individual game teams
Collaborate with UA, creative services, analytics, ASO, and live ops teams
Communicate live ops roadmap to marketing teams; align growth priorities across functions
Improve first-time user experiences (FTUE) and build growth loops together with game and product teams

Requirements

4+ years in product marketing within mobile games, with a track record of launching at least 2 F2P titles
Deep knowledge of the mobile game marketing funnel: UA, ASO, FTUE, and live ops marketing
Strong analytical skills: comfortable working with Adjust or AppsFlyer, running cohort analysis, designing A/B tests, and interpreting results independently
Experience working within a game development team
solid understanding of how games are made
Proven ability to build GTM strategy from scratch and manage cross-functional execution
Fluency in English and Russian (written and spoken)
Proactive, organized, and adaptable in a fast-paced environment with shifting priorities

Nice to have

Experience with platform or store marketing (editorial strategy, catalog promotion, player lifecycle on a storefront)
Familiarity with multi-title publisher workflows
Genuine passion for mobile games and innovative marketing approaches

We offer

Fully remote format with no office restrictions
Convenient flexible schedule and transparent processes
Internal education system that includes workshops, webinars, and hackathons
Compensation for English and other language courses
Financial assistance and guidance at every step, from choosing a country (where G5 has offices) to legalizing your entire family
Medical insurance and reimbursement for gym memberships
Team sports initiatives to promote a healthy lifestyle
Work alongside top industry professionals in a dynamic and innovative environment

Hiring process

G5 Games reviews each application within a week
If your experience and skills match the requirements, you will be contacted for further discussion
If there isn a suitable position at the moment, you will be added to the talent pool and notified when a relevant opportunity arises