Описание

Andersen is hiring a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels.

Responsibilities

Setting up, maintaining, and troubleshooting tracking through Google Tag Manager
Configuring and managing GA4 events, conversions, audiences, and e-commerce tracking
Setup Consent Mode v2 from scratch and audit the existing implementation
Working with dataLayer implementation and providing technical requirements to developers when needed
Auditing analytics setups and identifying tracking issues, missing data, duplicates, or inconsistencies
Validating data across GA4, advertising platforms, CRM, and internal systems
Working with GA4 data in BigQuery and performing data analysis using SQL
Building and maintaining dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools
Analyzing marketing performance across different channels and identifying trends, issues, and opportunities
Supporting PPC and marketing teams with attribution, conversion tracking, and campaign measurement
Creating clear reports and providing actionable insights based on marketing data
Supporting implementation of Meta Pixel, Conversion API, Google Ads conversion tracking, and other marketing tags
Participating in analytics architecture planning for new websites, campaigns, products, and markets

Requirements

Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for 3+ years
Experience preparing technical specs for developers (dataLayer schema)
Experience implementing and troubleshooting e-commerce tracking
Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking
Experience conducting analytics/tracking audits
Basic SQL knowledge
Experience with Tableau, Looker Studio, Power BI, or similar BI tools
Strong grasp of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, LTV
Ability to translate data into business & marketing recommendations
Strong attention to details and ability to spot data inconsistencies
Hands-on Consent Mode v2 implementation experience with a CMP (CookieYes, Cookiebot, Complianz, etc.)
Level of English – from Intermediate+ and above

Nice to have

BigQuery experience
Experience with Firebase
Experience with AppsFlyer, Adjust, or another mobile measurement platform
Experience with Meta Conversion API
Experience working with CRM/CDP data
Experience working with marketing APIs
Basic Python knowledge

We offer

Andersen cooperates with companies such as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc.
The company has been growing annually by 60–100% for the past four years
Mentoring and adaptation systems for new employees
Transparent performance review and assessment systems to determine your development path and plan your growth
Support for continuous learning with access to educational platforms, seminars, and practices
Stable and competitive salary
Extensive benefits package
Opportunities for professional growth as a specialist or a manager
Salary rate: EUR 2100 - 3600 per month (gross)
Final compensation depends on experience and location and professional growth

Hiring process

Apply to vacancy