Content Operations Specialist

Описание

This role brings Eleanor Health's content strategy to life by managing the day-to-day production, governance, and publication of accurate, accessible, search-optimized content within our AI-assisted Content Engine and Sanity CMS. This person coordinates the full content lifecycle, from briefs and drafting through editorial and clinical review, publishing, quality assurance, and ongoing optimization.

Responsibilities

• Own the day-to-day content production pipeline, coordinating assignments, deadlines, editorial and clinical reviews, approvals, staging, and publication against priorities established by the Sr. Manager
• Produce, build, and publish location pages, service pages, educational articles, FAQs, and guides in Sanity using structured content models, including required metadata, schema inputs, internal links, and calls to action
• Conduct pre- and post-publication quality assurance to verify content accuracy, formatting, functionality, and consistency
• Coordinate with internal subject matter experts to confirm operational details such as locations, services, and insurance acceptance
• Maintain the content library throughout its lifecycle, coordinating scheduled refreshes, consolidation, and retirement of outdated content
• Operate Eleanor Health's AI-assisted Content Engine, executing established workflows to develop briefs, generate and refine drafts, and prepare content for editorial and clinical review
• Apply human editorial judgment to AI-assisted content, verifying factual claims against approved sources and editing for accuracy, clinical sensitivity, brand voice, and readability
• Maintain Content Engine prompts, templates, editorial guidelines, and quality standards, and identify recurring issues, recommend improvements, and implement approved workflow changes
• Evaluate Content Engine performance, including output quality, recurring errors, revision requirements, and review efficiency
• Apply established on-page SEO standards, including titles, headings, meta descriptions, internal linking, image alt text, URL structure, and structured data inputs
• Optimize content for traditional and AI-powered search through clear information architecture, direct answers, relevant question-and-answer formats, consistent terminology, and credible citations
• Conduct keyword, topic, search intent, and audience-question research to support briefs and recommend content creation or refresh opportunities
• Monitor content-level performance in Google Search Console, Ahrefs, and approved AI visibility tools
• Collaborate with the Reputation & AI Visibility Specialist on content supporting local search visibility, accurate business information, reputation initiatives, and AI citations and recommendations
• Adapt approved content and messaging for social media, email, video scripts, and downloadable resources in collaboration with channel owners and creative partners
• Coordinate content briefs, approved copy, source materials, deliverables, and applicable reviews with designers, video producers, and other creative partners
• Maintain a centralized content calendar, intake queue, and production tracker that provide visibility into priorities, assignments, deadlines, dependencies, review status, and publication
• Manage day-to-day production schedules and stakeholder coordination, proactively resolving routine bottlenecks, communicating risks or delays, and escalating priority conflicts
• Maintain clear, repeatable operational documentation, including publishing checklists, standard operating procedures, workflow instructions, and editorial guidance
• Provide regular reporting on content throughput, production timelines, review turnaround, outstanding deliverables, and process improvements
• Apply Eleanor Health's brand voice and person-first, stigma-free communication standards, ensuring content is accurate, compassionate, accessible, and respectful of people seeking care
• Follow established privacy and confidentiality policies, including applicable HIPAA and 42 CFR Part 2 requirements
• Identify and escalate sensitive clinical claims, privacy concerns, and compliance questions to authorized reviewers

Requirements

• 3+ years in content operations, editorial production, content marketing, or a related field, with demonstrated experience managing content workflows, coordinating stakeholders, and delivering content from assignment through publication
• Hands-on experience using large language models such as Claude or ChatGPT in content workflows, including prompting, drafting, editing, fact-checking, and evaluating output quality
• Ability to follow established AI content governance standards and identify opportunities for process improvement
• Experience working in a content management system such as Sanity, WordPress, Contentful, or similar
• Familiarity with structured content, metadata, and basic Markdown or HTML, with the ability to learn new publishing systems quickly
• Working knowledge of on-page SEO, keyword and topic research, internal linking, and content optimization for traditional and AI-powered search
• Strong editorial skills, with demonstrated ability to write and edit clear, accurate, accessible content, adapt messaging across channels, verify factual claims, and maintain consistent brand voice
• Demonstrated ability to independently manage complex content workflows, coordinate stakeholders, anticipate dependencies, and deliver accurate, approved content on schedule
• Experience coordinating with writers, designers, subject matter experts, and other stakeholders to move content through review, approval, and publication
• Sound editorial judgment, attention to detail, and the ability to recognize when content requires additional clinical, legal, technical, or compliance review before publication

Nice to have

• Familiarity with Google Search Console, Ahrefs, or AI visibility monitoring tools
• Experience creating or managing content in healthcare, behavioral health, substance use disorder treatment, or another regulated industry
• Familiarity with schema markup, structured data, and technical SEO concepts
• Experience implementing, managing, or improving AI-assisted content production workflows
• Familiarity with creative collaboration tools such as Canva or Figma, particularly for reviewing assets, working with templates, or coordinating with design partners

We offer

• The total target compensation range for this position is $20-25 an hour
• Generous Paid Time Off (prorated for new employees)
• 12 Vacation days
• 12 Wellness (Sick) days
• 3 Floating holidays
• 9 Company-observed holidays
• Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans, with affordable vision coverage
• 401(k) plan with 3% match
• Short-term disability
• Long Term Disability