Описание

Cubic Games, a game development studio within the GDEV holding and creators of Pixel Gun 3D and Pixel Gun 2, is seeking a Creative Producer to set the direction for ad creatives, including videos, banners, and playable ads. This role involves working on two shooter games, maintaining fresh ideas for an established game and defining the visual language for a new one, collaborating with UA, production, and art teams, and developing an in-house production pipeline alongside an AI-powered creative system.

Responsibilities

Shape the creative strategy: define priority directions, formats and approaches, and choose which hypotheses to test and which ideas to scale
Analyze creative performance: study past launch results, track trends and look for correlations between key marketing metrics
Build and maintain a pipeline of creative hypotheses based on data, market insights and your own expertise
Come up with and develop concepts for video ads, banners and playable ads
Turn ideas into clear briefs and take them to launch together with artists, animators and other specialists
Review test results, understand the reasons behind successes and failures, and define the next iterations
Study competitors’ creatives, follow trends and find approaches that can be adapted and developed for our games
Develop in-house production: build processes, set priorities and help the team maintain the right pace and quality
Manage the AI-powered system for creative production at scale: set directions, assign tasks, select the best results and control quality at every stage
Use AI tools to quickly prototype gameplay ideas, locations, action and combat scenes, characters and other creative elements
Collaborate closely with the UA and Production teams, as well as other participants in the creative process
Take part in brainstorms, retrospectives and creative reviews, share insights and help teams apply accumulated experience in future launches

Requirements

3+ years in creative ideation and production, creative marketing or a similar role in gamedev
Extensive experience with UA video ads, from concept to results analysis
Experience with banners and other static formats
Experience creating playable ads
The ability to come up with hypotheses, explain their logic and turn them into clear tasks
Production management experience: processes, priorities, balancing speed and quality
Experience launching or scaling AI-powered production
Experience building your own creative team
Confident work with data: you look not only at the creative itself but at its numbers, spot patterns and draw conclusions
AI for video and graphics as an everyday work tool rather than a toy, and an understanding of how to build it into an ongoing process
Experience working with artists and motion designers
Understanding of game design and level design fundamentals
Strong gaming literacy, especially in shooters and midcore on mobile, PC and consoles
The ability to give clear feedback and drive an idea to results instead of dropping it after the first failed test

We offer

Option for remote work or the opportunity to visit our office in Armenia or Cyprus at your convenience
Official registration according to the Labor Code of Armenia or Cyprus, or a service contract
Fully transparent salary, vacation of 21 working days, 3 additional days off per year and additional sick pay up to 100%
Voluntary Health Insurance (VHI) in Armenia or Cyprus from the first working day
Support for professional development and the chance to participate in workshops and masterclasses within the department
Engaging in corporate events, both online and offline, along with presents for various holidays