Head of Performance Marketing

Описание

Lead the team and the agent to grow client metrics on Meta at scale, and encode your media-buying playbook into the agent’s skills and rules.

Responsibilities

• Own the portfolio: clients hit their marketing targets and keep growing, see the value the agent brings, complete integration, and keep running their media buying on it
• Take on a team that's already running, and keep hiring as the portfolio grows
• Onboard the team as a process, run the one-on-ones, and control the quality of their work
• Grow people against a grade ladder and own their level-ups
• Set priorities and balance load across the team as clients scale
• Build the team system for hyperscale with mids, seniors, and team leads
• Build the system around how the AI marketing engineers work: onboarding clients, setting up the agent, and creating, adapting, and rolling out the skills and rules
• Make the system standard and repeatable so that the media buying methodology reaches every client and gets tested on their own data
• Ensure best practices flow back into the playbook

Requirements

• Experience from the agency side, building systems that hold at scale
• Ran media buying for top clients on $500K+/month performance marketing budgets, across different projects and segments, through strong user-acquisition teams of 10+
• Built the operating system under that team: onboarding as a process, standards for how the team works and how it's structured as the client base grows, how load is split across people, and how hiring, grades, and level-ups run
• Owned a full portfolio of clients through your team, responsible for retention, upsells, and account growth
• Ran channels and big budgets, deep enough to explain the methodology, judge the team's work, and hold the conversation with experienced Heads of User Acquisition and CMOs
• AI-native: automated pieces of your own media buying: rules, scripts, or skills in Cursor / Claude, or over the platform API
• Client-facing strength: ability to take hard conversations with Heads of UA and CMOs
• Cross-channel media buying experience across Meta, Google, TikTok, and other ad channels
• Strong English: confident speaking and writing with English-speaking clients

We offer

• On-target earnings of $120,000–180,000 per year, gross: a competitive base plus a performance bonus tied to your portfolio's results
• Remote work, based in CET or west toward the Americas, with overlap for client availability, including late-evening contact with US clients when needed
• A laptop, software, and any other tools necessary for work, including AI tools like Cursor, Claude, and Codex plus shared AI infrastructure
• 50% coverage of relevant educational activities costs
• Two weeks vacation twice a year, plus holidays
• Employment via a Deel contract

Hiring process

• Application: click "Apply for this role" button and fill in the form with your social media links and contacts; an answer from ••• within two days
• Call with the leadership team: background, methodology, compensation
• Call with the CPO: deeper into the production, the team, and the systems you've built
• Meeting the team: meet the AI marketing engineers you'd lead, discuss the plan, methodology, and joint calls
• Offer