Описание

Cubic Games is a game development studio within the GDEV holding. They are looking for a Senior User Acquisition Manager to own audience growth for two shooters at once, Pixel Gun 3D (a mature live project) and Pixel Gun 2 (a new game in its early global launch).

Responsibilities

Build the UA strategy for both projects: quarterly plans, prioritizing experiments, and driving initiatives to measurable results
Scale UA for the mature Pixel Gun 3D and build UA from scratch for Pixel Gun 2 during its global launch
Take Pixel Gun 2 into new markets: launch planning, budget allocation across geos and channels, scaling results
Work with key channels (Meta, Google, TikTok, AppLovin, Apple Search Ads and others) and test new traffic sources
Optimize the full funnel: conversion events, attribution, targeting, bidding, creatives, store pages
Connect UA with product economics: traffic quality, monetization, retention, LTV, payback
Find new growth opportunities (markets, channels, formats) and turn them into an experiment roadmap
Automate processes with data and AI tools so a small team can work with the efficiency of a large one
Collaborate closely with the product, analytics and creative teams

Requirements

4+ years of UA experience in gamedev, ideally in mobile F2P projects
Experience scaling campaigns significantly
Ideally, experience with both a mature live product and a new game launch. If you haven’t done one of these yet, you should clearly understand the difference between the two scenarios
Understanding of how to promote a game with a strong community: loyal audience, organic, brand traffic, the impact of social channels
Deep understanding of unit economics: LTV, ROAS, payback, retention, cohorts
Experience with MMPs (AppsFlyer, Adjust, etc.) and an understanding of mobile attribution, including SKAN
Active use of AI in your work for analytics, creatives and automation
Self-initiative and ownership: you see what needs to be done and you do it
A mindset driven by business goals, not tools
Analytical thinking and data-driven decision-making
Strong communication skills and the ability to work with cross-functional teams
English B2+ for communicating with partners and ad networks

Nice to have

Experience with shooters or midcore genres
Experience with a global mobile game launch
SQL, Python or scripting for automation
Experience building a UA function in a small team

We offer

Option for remote work or the opportunity to visit our office in Armenia or Cyprus at your convenience
Official registration according to the Labor Code of Armenia or Cyprus, or a service contract
Fully transparent salary, vacation of 21 working days, 3 additional days off per year and additional sick pay up to 100%
Voluntary Health Insurance (VHI) in Armenia or Cyprus from the first working day
Support for professional development and the chance to participate in workshops and masterclasses within the department
Engaging in corporate events, both online and offline, along with presents for various holidays