Описание

An international healthcare company is looking for a Head of Medical PR & Communications to strengthen the visibility of their clinic, medical expertise, physicians, and treatment approaches in international media, with an initial focus on the US market. This is not a traditional marketing or social media role. The core objective is to turn clinical expertise, patient cases, medical data, research, and expert knowledge into credible and compelling stories that earn media attention. The company is looking for a hands-on PR professional who knows how to identify a strong story, find the right journalist or publication, pitch it effectively, and secure meaningful earned media coverage.

Responsibilities

Develop and execute the international PR and external communications strategy
Define positioning for the clinic, its medical expertise, physicians, and treatment approaches
Identify PR opportunities within clinical cases, research, medical data, new approaches, and expert knowledge
Translate complex medical information into clear and compelling media stories
Develop media angles, pitches, press releases, expert commentary, and thought-leadership materials
Build and maintain relationships with journalists, editors, healthcare media, professional publications, podcasts, and other relevant platforms
Proactively conduct media outreach and secure earned media coverage
Identify opportunities for interviews, features, expert commentary, and other forms of media exposure
Position physicians and medical experts as credible expert sources for the media
Work closely with the medical team to ensure accuracy and credibility of external communications
Adapt communication approaches for consumer media, healthcare trade media, and professional medical audiences
Coordinate external PR agencies and partners when required
Monitor media coverage and evaluate the quality and impact of PR activities

Requirements

Proven experience in Healthcare PR, Medical Communications, Healthcare Communications, Pharma / Biotech Communications, or Healthcare-focused PR or communications agencies
Strong hands-on experience in media relations and earned media
A solid understanding of the healthcare media landscape
Proven experience working directly with journalists, editors, and media outlets
A portfolio of successful media placements, interviews, features, or expert commentary
The ability to understand complex medical or scientific information and turn it into clear, credible communication
Understanding of the regulatory, reputational, and ethical sensitivities of healthcare communications
A proactive approach to identifying stories and creating PR opportunities rather than waiting for ready-made news
Fluent Russian for internal communication and collaboration with the team
Professional working proficiency in English (C1/Advanced or higher), including strong written communication and the ability to work directly with international media

Nice to have

Experience with the US market and US media landscape is highly desirable
Experience in a healthcare PR agency

We offer

A key role in an international healthcare company operating in modern and regenerative medicine
The opportunity to shape and execute the company's international PR strategy
Access to physicians, clinical expertise, patient cases, medical insights, and professional healthcare content
The opportunity to build international visibility and thought leadership for medical experts
A high degree of independence in developing PR approaches and communication initiatives
Direct collaboration with company leadership and the medical team
The opportunity to work with international media, journalists, professional platforms, and external PR partners
The ability to directly influence the company's international reputation and positioning
Remote, full-time format
Competitive compensation based on experience, seniority, and demonstrated PR results

Hiring process

Please share 3–5 examples of healthcare/medical publications, interviews, features, or other earned media placements that you personally helped secure
For each example, briefly describe your personal role and contribution