Senior Advertising Technology Analytics Engineer (Measurement and Signals)

Описание

Welltech is a global wellness technology company looking for a Senior Advertising Technology Analytics Engineer focused on conversion signal delivery, ad network server-to-server integrations, GTM releases, and signal quality monitoring. The role builds marketing datasets and attribution reporting for performance marketing across wellness apps.

Responsibilities

• Partner with ad platform representatives to improve conversion signals, assess platform changes, investigate signal-related performance issues, and design measurement approaches for signal/tracking experiments
• Design and maintain conversion pipelines for ad networks with support from the Data Engineering team
• Ensure timely, deduplicated, and high-quality signal delivery
• Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
• Manage GTM releases across multiple web properties
• Design event architecture for data layers
• Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads
• Build monitoring and alerts for errors, latency, coverage, and discrepancies
• Maintain UTM parameters and campaign naming conventions and ensure correct attribution
• Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics
• Define Signal Engineering metrics
• Build and maintain custom marketing performance datasets

Requirements

• 4+ years of experience in ad tech, martech, digital measurement or marketing technology
• Hands-on with Google Tag Manager, both client-side and server-side
• Experience with conversion APIs — Meta CAPI, Google's equivalent, or similar — and server-side event delivery
• Strong understanding of browser-side and server-side tracking, and what breaks in each
• Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies and conversion setup
• Comfortable working operationally with data and SQL — able to query it, diagnose issues and verify signal quality without depending on an analyst
• Experience partnering with performance marketing/user acquisition stakeholders and ability to explain complex measurement concepts to performance marketers in plain language
• English at B2 or above, written and spoken

Nice to have

• Experience with value-based bidding, predicted LTV, or conversion value optimisation — especially for subscription products
• Understanding of privacy, consent management and GDPR-compliant tracking
• Familiarity with incrementality and holdout testing (Meta or Google Conversion Lift, geo-experiments) to validate whether signal changes actually moved performance
• Background in high-growth consumer subscription, e-commerce, marketplaces or gaming
• Experience with Google Tag Gateway or first-party serving setups
• Experience with first-party data activation or CDPs

Hiring process

• Recruiter call
• Technical interview
• Take-home Task
• Panel presentation
• Competency Interview