Head of User Acquisition

Описание

Original Games is a remote mobile game studio developing casual games, working on live products and new concepts with a focus on product performance and sustainable growth.

Responsibilities

• Drive sustainable, profitable growth across our mobile game portfolio by owning UA strategy, budgets and campaign execution, while aligning UA, ASO and Creatives around shared priorities
• Develop and execute UA strategies across three or more products, from prototyping and soft launch to scaling
• Personally launch, manage and optimize campaigns across AppLovin, Meta, Google Ads, Apple Search Ads, programmatic platforms and rewarded or incentivized traffic sources
• Own UA and marketing budgets, forecast spending and allocate investment according to product priorities and expected returns
• Analyze campaign and cohort performance, using ROAS, LTV and ROI to identify opportunities, prioritize tests and make scaling decisions
• Directly manage and mentor one UA Manager, set priorities and support their development
• Manage relationships with advertising networks and acquisition partners, improving performance and exploring new traffic sources
• Coordinate regularly with ASO and Creatives to align store optimization, creative production and campaign plans
• Build creative testing frameworks with the creative team, translating campaign results into feedback, new hypotheses and production priorities
• Work with Product, Analytics and Finance on launches, LiveOps, attribution and acquisition economics
• Consolidate and present UA, ASO and creative performance reports to the founders, explaining results, risks and recommended next steps
• Agree on follow-up actions with the teams and track progress against shared priorities

Requirements

• Proven hands-on experience in mobile game user acquisition, with a track record of scaling campaigns and a strong understanding of F2P economics
• Practical experience with AppLovin, Meta, Google Ads and Apple Search Ads, as well as programmatic and rewarded or incentivized acquisition channels
• Experience with MMPs such as AppsFlyer or Adjust and the ability to interpret campaign and cohort data
• Ability to build cohort-based LTV and ROI models, forecast spending and allocate budgets efficiently
• Experience with A/B testing, creative testing frameworks, attribution modeling and incrementality measurement
• Understanding of SKAdNetwork, server-to-server tracking and privacy requirements affecting mobile acquisition
• Understanding of ASO and how store optimization and organic growth complement paid acquisition
• Experience leading UA specialists, coordinating work across teams and managing relationships with advertising networks and acquisition partners
• English sufficient to discuss campaign performance, present reports and communicate with founders and international partners

Nice to have

• Experience with casual, merge or puzzle games
• Experience working across multiple products and different stages, from prototyping and soft launch to scaling

We offer

• Fully remote work on a B2B basis
• Flexible start to your working day
• 20 days of annual leave
• Sick leave when you need time to recover
• Budget for learning and professional development
• Budget for health and fitness
• Health insurance coverage

Hiring process

• CV review
• HR screening (40-60 minutes): an introductory conversation about your experience, motivation and expectations. We’ll also tell you more about the company and the role
• Two interviews with founders (60 minutes each)
• Culture fit conversation with HR (30 minutes): a final discussion about working styles, communication and mutual expectations