Lead Marketing Analyst

Описание

Social Discovery Group is a global social discovery company developing dating and communication platforms.

Responsibilities

• Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization
• Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations
• Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency
• Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models
• Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics

Requirements

• Higher education in a technical, mathematical, or economics-related field
• Strong proficiency in SQL
• Advanced Google Sheets skills, including confident use of pivot tables
• Strong knowledge of statistics and A/B testing methodologies
• Hands-on experience in marketing analytics and predictive modeling
• English proficiency at B2 level or higher

Nice to have

• Experience with Python or R for data analysis and statistical modeling
• Experience building automated reporting and analytics workflows
• Experience with marketing experimentation frameworks and incrementality measurement
• Experience working with attribution models, paid acquisition channels, and advertising platforms (e.g. Google Ads, Meta Ads)

We offer

• REMOTE OPPORTUNITY to work full time
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• Full payment for professional training, international conferences and meetings
• Corporate discount for English lessons
• Health benefits: if you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks, which can be spent on self-purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children)
• Workplace organization: the company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co-working; in other locations, the company provides reimbursement of workplace costs up to $1000 gross once every 3 years according to the paychecks, which can be spent on the rent of the co-working room, or on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Hiring process

• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment