Описание

As a Marketing Data Analyst, you will analyze large-scale data across user acquisition touchpoints to generate insightful metrics, custom dashboards, and deep-dive analyses to measure marketing performance. Wooga's marketing teams aim for best-in-class user acquisition strategies, bringing high-quality players to games while driving innovation around performance marketing and targeted campaigns.

Responsibilities

Design, build, and maintain automated, interactive dashboards in Tableau to give the Marketing team up-to-date visibility into performance and KPIs
Dive deep into large-scale marketing data to identify key insights that will inform user acquisition strategies and business growth
Help define how best to measure and monitor our marketing channels, creatives, budget allocation, and overall campaign performance
Help to develop an analysis strategy and perform analysis of complex campaigns and A/B tests, both systematically and on a one-off basis
Provide data-driven recommendations to help Marketing Managers optimize their campaigns across various channels (e.g., Facebook Audience Network, Snapchat, TikTok)
Partner with Data Engineering on data gathering and signal sharing, integrating 3rd-party data providers (e.g., AppsFlyer, Kochava), democratizing data with reporting tools, AI Agents, and innovating workflows
Communicate actionable results and data-driven findings across the organization clearly and concisely

Requirements

Recent experience in a data analyst role, preferably in digital advertising, performance marketing, or the app industry
Experience with (app) Attribution Services (eg: AppsFlyer or Kochava)
Literacy on Agentic Workflows, and other productivity and modern self-service data innovations
Can use SQL effectively within an enterprise data environment and have a good understanding of commonly applied statistical techniques
Strong experience using Tableau (or similar) to build interactive dashboards and visualizations
Good problem-solving skills and can look for logical connections between marketing spend, consumer behavior, and data
Deep understanding of the digital advertising market, including communication patterns as they relate to consumer marketing
In tune with user acquisition patterns and understand mobile app growth
Know your way around designing, communicating, visualizing, or reporting your results/analysis so they are clear and unambiguous to both technical and non-technical audiences

Nice to have

Basic understanding of programming

We offer

Generous relocation package and home search support if you are not already located in Berlin
Cooperation with Kindergartens
Significant education budget and extra days off for self-development
Join meet-ups, talks, brown bag lunches, internal trainings, workshops and many others
Enjoy the yoga, mindfulness app, sports and transport subsidies
A Purpose Day to donate your time to a worthy cause
German language classes for you and your significant other
Hybrid work model: work in the office with your teams twice a week to encourage in-person collaboration and team bonding; the other three days you can choose if you want to work from home or from the office
10 days a year to work from abroad

Hiring process

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