Описание

An international e-commerce product in the gaming space, a category leader in the US and Europe, on the market for years, with a large global user base and eight-figure annual revenue is looking for a Lead Paid Search Specialist. It is a mature product with serious budgets and a product-driven culture where experiments (including AI-driven ones) are encouraged.

Responsibilities

Own Google Ads & Microsoft Ads accounts: Search, Shopping, Performance Max, Demand Gen, Display, YouTube
Build paid search strategy around business goals, not around a pretty dashboard
Optimise bids, budgets, and account structures for revenue / ROAS / CPA
Advanced keyword research, semantic expansion, negative keyword and match-type management
Run and scale A/B tests across ads, creatives, audiences, and bidding strategies
Analyse performance through GA4 (Explorations, funnels, attribution, e-commerce) + end-to-end analytics
Drive full-funnel paid growth: product feed optimisation, remarketing, US/EU scaling

Requirements

5–8 years of hands-on Google Ads & Microsoft Ads experience, recent and continuous (not "oversaw while someone else ran it")
International, large-budget accounts across US and EU markets
Smart bidding (tROAS, tCPA, value-based); solid grasp of auction mechanics, ad rank, Quality Score
Expert-level Google Ads Editor, Microsoft Advertising Editor, Excel/Sheets (pivot tables, reporting)
5+ years with e-commerce products; focus on revenue / ROAS / CPA / LTV
Fluent English (written and spoken)

Nice to have

Gaming industry experience
web + app marketing
cross-channel paid media
BI reporting
valid Google Ads / Analytics certifications

We offer

Fully remote (work from anywhere)
salary in USD
flexible schedule judged on results, not hours online
covered professional courses, training, and English lessons
a product environment with real ownership and autonomy

Hiring process

Please complete and submit the application form