Senior Marketing Analyst

Описание

Responsibilities

• Designing the upper-level logic for marketing budget management: rules and models for allocating budget across products and traffic sources, validating the approach and preparing it for automation.
• Developing and validating Early LTV metrics/models to support intra-week performance marketing and budget allocation decisions.
• Building analytical frameworks and tools for performance diagnostics: identifying drivers of changes, growth opportunities and anomalies across products, channels and campaigns.
• Participating in the development of an internal AI-based analytics tool for performance analysis, root-cause detection and opportunity discovery.
• Providing analytical support for the unified BI layer where needed: metric definitions, data validation and selected analytical use cases.

Requirements

• Experience with A/B testing;
• Strong SQL skills: ability to independently work with large datasets, build complex analytical queries, and validate data quality.
• Strong knowledge of mathematical statistics and experimentation; ability to design validation/backtesting methodology and correctly interpret results.
• Strong understanding of performance marketing economics and metrics: LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.
• Ability to build decision-making models and translate analytical findings into clear business rules/recommendations.
• Strong spreadsheet skills (Google Sheets / Excel).
• Experience with BI tools (e.g. Superset, Tableau, Power BI).
• English level B2+.

Nice to have

• Python for data analysis/modeling;
• experience with forecasting, optimization or budget allocation models;
• experience with Early LTV / predictive LTV;
• experience building automated analytical products or AI/LLM-based analytics tools.

We offer

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Hiring process

• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.