Описание

Build the communication strategy and roll it out across the product
Set up and launch transactional, service and marketing communications via email, push and stories
Code and maintain responsive email templates
Own deliverability: domain authentication, sender reputation, spam rate, open rate
Segment the client base for triggered and event-based campaigns
Run A/B tests, document results and scale the winners
Grow FTD conversion and retention, with monthly progress reports
Adapt communications for tier-3 geos (LatAm first): localization, time zones, local behaviour

3+ years in CRM / Lifecycle marketing, including 1.5+ years in fintech (Forex/CFD, crypto, copy-trading, stocks, bank or neobank)
Hands-on with Customer.io or similar (Bloomreach, HubSpot): segments, triggers, flows
Proven results across email, push (web + app) and stories
HTML/CSS for email: responsive layouts, correct rendering in major email clients
Deliverability expertise: SPF, DKIM, DMARC, sender reputation
A/B testing: from hypothesis to conclusions and scaling
Experience with BI tools (Tableau, Looker, Power BI, Metabase)
Understanding of attribution and MMPs (AppsFlyer, Adjust)
English B1+

CRM Manager