Head of CRM / Retention

Описание

Responsibilities

• Develop the CRM strategy, covering segmentation, onboarding, activation, retention, and reactivation.
• Launch automated communications and event-triggered journeys.
• Define data, event tracking, and CRM tooling requirements alongside BI and Engineering.
• Manage the economics of bonuses, rakeback, and loyalty programmes.
• Develop the VIP function and plan player retention throughout the platform migration.
• Hire and lead the CRM team.

Requirements

• Experience building or significantly transforming a CRM function in iGaming.
• Casino or sportsbook experience is welcome; poker experience is a plus.
• Hands-on experience in grey markets is essential.
• Willingness to work directly on campaigns, automation, budgets, and analytics.
• Experience hiring and managing a team.
• Languages: Ukrainian / Russian / Belarusian.

We offer

• Full relocation support for you and your family, including assistance with local paperwork.
• Free office lunches, office massages, and a gym membership.