Product Manager

Описание

Responsibilities

• Create an assortment matrix considering prices, order depth, deadlines, product lifecycle, and other attributes
• Create SKUs and manage product cards in PLM
• Formulate principles for calculating departmental orders (size curves, price levels, markup)
• Make decisions on placing orders for models
• Coordinate orders for models
• Respond promptly to changes in the fashion industry market conditions, focus on supply and demand, adjust product launch dates based on customer needs
• Identify and select products that align with the positioning and needs of the target customer
• Analyze the target market and customer preferences
• Identify commercially successful trends in the global fashion industry (runways, street style, color palettes, WGSN, competitor market research, supplier proposals, feedback from product managers and stores, consumer reviews)
• Determine pricing strategy in line with product positioning and company financial goals
• Interact with the development team during collection creation
• Conduct briefs for the team on target customer needs
• Monitor compliance with the business calendar
• Ensure commercial development of the department
• Daily monitor and analyze sales efficiency with the commercial controller for prompt response to market conditions by category:
• Bestselling products requiring prompt reordering
• Low-performing color models, families, and trends to reduce or cancel future development
• Attend exhibitions with the buyer and designer to find new models
• Work with the team: distribute and control task execution, set goals, provide feedback
• Manage the allocated budget for the direction

Jointly with the department's commercial controller:

• Prepare and coordinate the sales and purchasing budget at the department, family, and color model level
• Preliminarily allocate the budget according to sales needs by models and weeks
• Weekly monitor the implementation of the department's budget
• Make decisions on the first discount

Requirements

• Expertise in sales planning and forecasting methods
• Understanding of women's clothing and fashion industry trends
• Knowledge of mass-market and fast fashion specifics
• 5+ years of experience in a commercial department or fashion industry in a similar role
• English language proficiency at C1 level
• Confident user of MS Office and Excel
• Business communication and cross-functional interaction skills
• Retail network experience will be an advantage