Описание

As Canva expands across Southeast Asia, the Philippines is one of its most exciting and highest-potential markets. As Marketing Lead, you will own the end-to-end marketing strategy for the Philippines, shaping how Canva shows up culturally, building brand love, and driving growth across a uniquely vibrant, social-first, and community-driven market.

Responsibilities

Owning the Philippine marketing strategy end-to-end, with clear accountability for brand awareness, adoption, and affinity
Leading big, fame-driving brand campaigns — from strategic brief through to 360 execution across TV, digital, OOH, and social
Overseeing creative production and media buying, ensuring work lands with cultural impact and commercial efficiency
Building and managing strategic partnerships that extend Canva's reach and relevance in the Philippines
Leading a high-performing social team, including always-on content and influencer marketing — ensuring Canva has a distinctive, locally resonant voice across platforms
Driving community impact through events, trainings, and initiatives that build genuine brand love on the ground
Collaborating closely with the Growth Marketing Lead on CRM and performance marketing, ensuring integrated thinking across the full funnel
Leading, coaching, and growing a team, creating a culture of ambition, creativity, and accountability

Requirements

Extensive marketing experience, with a strong track record of leading brand-building and growth initiatives in the Philippines or comparable high-growth markets
Experience owning big, integrated brand campaigns from strategy through execution
Background in or deep familiarity with high-growth companies; comfortable with pace, ambiguity, and building as you go
Proven people leader who can coach, develop, and inspire a multi-disciplinary team
Strong grasp of the Philippines' digital and cultural landscape
Experience across paid media, partnerships, influencer, and community, with the ability to connect dots across channels
Collaborative by nature; works well across functions and can build strong relationships with Growth, Product, and regional teams
Based in Manila, with fluency in English
Flexible, positive, and energised by a challenge

Nice to have

Taglish and other Philippine languages or dialects are a genuine advantage

We offer

Equity packages
Inclusive parental leave
An annual Vibe & Thrive allowance to support wellbeing, social connection, office setup and more
Flexible leave options
Daily breakfast and lunch, prepared by onsite chefs

Hiring process

Hiring process is designed to get to know you – how you think, what you’ve built, and what drives you
Decisions based on skills, experience, passion, and what you’d bring to the culture
State pronouns and any reasonable adjustments needed during the interview process
All interviews are conducted virtually