Head of Lifecycle Marketing

Описание

This role is to define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention.

Responsibilities

• Own the lifecycle campaigns strategy end-to-end
• Define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention
• Lead and develop a high-performing team
• Directly manage a team of Campaign Managers, each owning a distinct stage of the customer lifecycle
• Set a high bar for campaign quality and strategic thinking, invest in your team's growth, and build a culture where experimentation and accountability go hand in hand
• Oversee integrated campaign execution
• Manage the Campaign Manager who owns integrated campaigns, working with the directive to make sure major campaigns are designed to land across the full lifecycle, with each stage owner enabled to promote effectively to their segment of the audience
• Bring the connective tissue between campaign moments and ongoing lifecycle programs
• Use AI and System Building to scale experimentation velocity and team impact
• Develop fluency with AI tools, identify workflows that should be automated, partnering with Marketing Ops to create agentic campaign systems, shipping experiments and documenting learnings at new speeds
• Redirect the time freed up for the team to high value experiments
• Shape how PandaDoc engages customers across owned channels
• Drive the strategy and execution of campaigns across email, in-app, and other owned channels
• Partner across the marketing org and beyond
• Work closely with the Senior Director of Growth Marketing to align lifecycle priorities with broader demand gen strategy
• Build tight relationships with Product Marketing (on messaging and launch support), Sales (on prospect handoffs and lead quality), Customer Success and Account Management (on expansion and retention programs), and Product teams (on activation and adoption motions)
• Champion the team's technical and operational needs
• Ensure the team has the marketing automation infrastructure, data, and tooling to execute at the speed and sophistication the business requires
• Partner with Marketing Operations and GTM Data to improve targeting, personalization, and measurement capabilities over time
• Build for both motions PandaDoc serves customers through both a self-serve and a sales-assisted motion
• Ensure lifecycle programs are designed with both in mind, and that the handoffs between them are seamless

Requirements

• 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams
• A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue
• Strong analytical instincts: ability to interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy
• Ingrained with AI-powered marketing tools in your workflow - whether that's using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments
• Hands-on experience with marketing automation platforms and CRM tools
• A systems thinker's approach to the customer journey
• The ability to operate at both the strategic and executional level
• Strong cross-functional relationship skills
• Comfort with ambiguity and a bias toward action
• Genuine curiosity about customers

Nice to have

• Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus

We offer

• The annual range for this role is $170,000–$190,000 OTE, which includes both base and variable pay
• Employees may be able to purchase company stock or receive annual bonuses
• Employees and their families may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA, and 401k plans
• Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, a birthday PTO day, and 12 company paid holidays per year

Hiring process

• Please mention “I found this job at Remocate!” when applying