Sr. Product Marketing Manager, LATAM

Описание

The Senior Product Marketing Manager for LATAM will play a critical role in shaping OKX’s go-to-market strategy, driving community-led expansion and ensuring CeFi and Web3 product narratives resonate with users in these key regions. This role requires a deep understanding of LATAM crypto landscapes, strong expertise in regional growth marketing, and the ability to work closely with local General Managers (GMs), product teams, and global marketing stakeholders. You will act as the voice of the customer in the region—both externally, to create awareness and adoption, and internally, to inform product and marketing strategies based on local market insights.

Responsibilities

• Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution
• Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals

Requirements

• At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry
• Direct trading experience in crypto markets is highly desirable
• In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
• Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies
• Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption
• Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience
• Preferably trilingual in English, Spanish, and Portuguese
• Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space

We offer

• Competitive total compensation package
• L&D programs for employees' growth and development
• Various team building programs and company events