Head of Performance Marketing

Описание

This role involves scaling paid acquisition, managing a large media buying team, and driving traffic across various regions. You will monitor key metrics and test growth hypotheses.

Responsibilities

• Scale paid acquisition (Google Ads, Meta)
• Manage a media buying team of 15+ people
• Monitor budgets, CPL, conversion rates, and ROMI
• Drive traffic acquisition across SEA, LATAM, and Africa
• Test growth hypotheses and improve ad concepts

Requirements

• English B2+, Russian C1+
• 2+ years of Head of Performance experience in iGaming
• Proven track record of scaling campaigns
• Strong analytical skills