Senior Product Marketing Manager, Angry Birds Match

Описание

Rovio is preparing for the global launch of Angry Birds Match, a match-3 title, and is seeking a Senior Product Marketing Manager to create GTM campaigns that boost reach, engagement, and conversion across the marketing funnel. This role involves joining a creative, international Marketing Team and partnering closely with the Marketing Director and game team to bring player and market insights into product discussions, own and run 360-degree marketing plans, coordinate platform and brand partnerships, and shape the game’s store presence.

Responsibilities

• Create end-to-end go-to-market strategies and briefs for exciting feature launches, seasonal events, and brand moments
• Manage the marketing calendar alongside the product roadmap so every release has a clear plan and owner
• Partner with creative, community, CRM, and external teams to produce inspiring, IP-consistent marketing assets
• Shape cross-channel 360 campaigns with clear reach targets across paid, owned, and earned media
• Coordinate with the Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google
• Keep iOS and Google Play store pages fresh and collaborate on ASO experiments to boost conversions
• Track match-3 market trends and measure campaign performance to share key learnings with the wider game team

Requirements

• 8+ years of total gaming marketing experience, with 5+ years focused specifically on mobile product marketing
• Strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel (UA, ASO, and onboarding)
• Ability to run integrated 360 campaigns that stretch beyond performance UA
• Experience collaborating with cross-functional game teams, external agencies, and platform partners
• Comfortable reading dashboards, working with MMP data, and measuring campaign performance
• Ability to craft clear briefs, persuasive pitch decks, and engaging updates for stakeholders
• Organized and comfortable managing multiple creative projects at once

We offer

• Hybrid work setup with two to three days at the office per week

Hiring process

• Kindly send us your CV in English