Описание

WildCard Games is an international mobile gaming company with deep experience building long-lasting games for mobile audiences. This role involves taking full ownership of the User Acquisition function, leading and developing the existing UA team, and directly influencing the scaling of games profitably.

Responsibilities

Own the end-to-end User Acquisition strategy across our portfolio of mobile games
Lead UA across key paid channels, including AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs, and other relevant networks
Own budget allocation and scaling decisions across channels and game titles, optimizing toward ROAS and profitability targets
Stay hands-on with campaign performance and personally own UA for selected titles
Analyze cohort-level performance, attribution data, creative performance, and monetization signals to make scaling and optimization decisions
Build and improve UA reporting, processes, and automation
Identify new growth opportunities across channels, networks, and acquisition models
Develop and scale both rewarded and non-rewarded acquisition approaches
Lead, mentor, and develop the existing UA team, helping team members become more independent in their decision-making
Partner closely with the Creative team on ideation, testing, performance analysis, and iteration
Use UA insights to influence which creative concepts and variations should be produced next
Collaborate with Product, Data, Creative, and leadership on growth strategy and business priorities
Provide clear performance insights and recommendations to senior leadership
Stay close to market trends, competitors, platform changes, and emerging UA opportunities

Requirements

4+ years of hands-on experience in User Acquisition, ideally within mobile gaming
Strong experience scaling mobile games or apps with measurable performance results
Experience with ad-monetized products is highly relevant; experience with IAP or hybrid monetization is also welcome
Strong practical knowledge of major mobile advertising networks
Solid hands-on experience with AppLovin and/or Unity is particularly important
Strong understanding of ROAS, LTV, retention, cohort analysis, attribution, and profitability
Ability to independently analyze data and translate it into clear business decisions
Comfortable working with raw data, reporting tools, MMP data, and AI-assisted analytics
Experience leading or mentoring UA specialists is highly valuable
Strong communication and cross-functional collaboration skills
Comfortable working autonomously in a small, fast-moving, remote organization
Professional working proficiency in English

Nice to have

Experience with rewarded / incentivized traffic
Strong experience with creative-driven UA
Experience building or improving UA reporting and automation
Experience working in smaller or mid-sized gaming companies where ownership goes beyond a narrowly defined area
Experience launching and scaling new game titles

We offer

Competitive compensation
Fully remote work within an international team
Flexible working hours and no time tracking — we focus on outcomes and delivery
High autonomy and real ownership over the UA function
Leadership of an existing UA team with the opportunity to shape how it develops
Direct impact on product and company growth
Close collaboration with Product, Creative, Data, and senior leadership
A hands-on environment where strong ideas can quickly turn into action
Unlimited PTO, based on performance and responsible planning
Opportunities to attend relevant gaming and industry conferences
A chance to build and evolve UA within a company with deep roots in mobile gaming

Hiring process

HR Interview - up to 1 hour
Hiring Manager Interview - 1 hour
Take-home Case - up to 3 hours
Case Review with Hiring Manager + Creative Lead - 1 hour
Final Interview with Josh, COO - 1 hour
The process is designed to assess both your hands-on UA expertise and your leadership, analytical, and cross-functional collaboration skills