User Acquisition Lead (Mobile Gaming)

Описание

WildCard Games, a US-based mobile gaming company, is looking for an experienced UA Lead to own acquisition strategy, scale profitable campaigns, and drive sustainable growth across their mobile game portfolio.

Responsibilities

• Own and execute UA strategy across multiple mobile games
• Manage and scale campaigns across AppLovin, Unity, Meta, Google Ads, Apple Search Ads, and DSPs
• Optimize ROAS, LTV, CAC, retention, and overall campaign profitability
• Lead budget allocation, performance analysis, and scaling decisions
• Collaborate closely with the Creative team on testing and optimization
• Combine strategic leadership with hands-on campaign management

Requirements

• 5+ years of experience in mobile gaming User Acquisition
• Proven experience scaling casual, hybrid-casual, or other F2P mobile games
• Experience managing significant UA budgets ($500K+/month preferred)
• Strong hands-on expertise with AppLovin, Unity, Meta, and Google Ads
• Deep understanding of ROAS, LTV, retention, cohort analysis, and monetization (IAA/IAP)
• Proven track record of profitable campaign scaling
• Strong analytical skills and a data-driven approach
• English B2+ is mandatory - you’ll work directly with the US-based founder and collaborate in English on strategy, performance, and business decisions
• Ability to work independently in a fast-paced startup environment

We offer

• Fully remote, full-time B2B cooperation
• $50K–70K gross annual compensation
• Direct collaboration with US leadership
• High ownership and autonomy in UA strategy
• Opportunity to influence game growth and business performance